Worthy Creative were commissioned to design a new logo for the Mornington Peninsula Hinterland Tourism Association (MPHTA). It’s not the first time we have worked with the lovely folk at MPHTA – we designed a logo and print matter for their Scarecrow Festival a few years ago. With the new Tourism Association logo we wanted to capture the beauty of the rolling hillsides in a smart but simple design element and a modern font choice. Using a circle icon which works analogously with social media profile portraits, which are circular on most platforms makes sense to us.