MORNINGTON PENINSULA PRODUCE BRANDING
Our long time association with the Mornington Peninsula Shire lead them to commission us to produce the branding for a unique provenance mark for the Peninsula Food Industry. The Mornington Peninsula Produce (MPP) brand has been a success in letting consumers know that products sporting the logo, which was designed by Worthy, are guaranteed to be grown or bred on the Mornington Peninsula – ensuring their provenance. This was the first brand mark of its kind in Victoria which has the backing of the ACCC. We have gone on to design and construct the MPP website, with full produce search function, and are also responsible for the print collateral required for the ongoing marketing of the MPP brand.